Mariah Zwicker
Managing Director
Life at FGS Global
Manages qualitative and quantitative research, from development of the research instrument, to data analysis, to creation of actionable client strategies.
Life Pre-FGS Global
Benenson Strategy Group creating custom, consumer-focused research programs for a variety of Fortune 500 companies and non-profits.
Life Beyond FGS Global
Traveling, checking out the newest restaurants in NYC, and afternoons in Central Park.
As a Managing Director in FGS Global's Research & Insights practice in New York, Mariah takes research from initial design through strategic delivery – spanning traditional qualitative and quantitative methodologies as well as AI-driven approaches. She serves as a strategic advisor to clients across practice areas, translating data and insights into actionable communications and business strategy. Mariah has particular depth in the sports sector, advising leading brands on audience research and message testing, brand positioning, and fan engagement.
Prior to joining FGS Global, Mariah spent 5 years at Benenson Strategy Group, a consulting and strategic research firm. She worked for a variety of clients, including Fortune 500 companies, C-Suite Executives, and non-profits, running brand development, equity, and positioning research.
A double alum of The George Washington University, Mariah holds a BA in Political Communications and an MA in Media and Public Affairs.